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Tim Hortons names top customer picks for 2024

Walnut Crunch was Canada's favourite retro donut with the Apple Fritter top donut overall.
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Tim Hortons Top Picks 2024
Tops at Tims in 2024: The Walnut Crunch was Canada’s favourite Retro Donut, Pepperoni was the most ordered Flatbread Pizza, and the Apple Fritter was the top donut overall (CNW Group/Tim Hortons)

Having celebrated its 60th anniversary in 2024 by bringing back many iconic donuts and other treats, Tim Hortons has released its top customer favourites from last year.

To begin its anniversary celebrations, Tim Hortons brought back several customer favourites: the Blueberry Fritter, Cinnamon Sugar Twist, Dutchie, and Walnut Crunch. This nostalgic battle had the the Walnut Crunch narrowly edged out the Dutchie as the most popular retro donut. In Atlantic Canada, Tims guests bought almost three times as many Walnut Crunches compared to Dutchies.

The Apple Fritter held on to the title of the top Tim Hortons donut for another year, after unseating the Boston Cream as the top selling donut in Canada in 2023. However, the Boston Cream was No. 1 across the Maritimes, and in Quebec, the Honey Cruller continued to be the most beloved Tims donut of them all. In Quebec, the Honey Cruller is so iconic that they're affectionately nicknamed the "tractor wheel" by Tims fans in the province. In terms of Timbits, the Chocolate Glazed Timbit was the most popular Timbit across Canada.

Tims Flatbread Pizzas launched across Canada in April and the Pepperoni was the most popular flavour, just ahead of Chicken Parmesan.

READ:  Tim Hortons Holiday Smile Cookie campaign raises $10.7 million for local charities and community groups

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Other top Tims orders from 2024:

  • To no one's surprise, the Double Double coffee remained the most popular coffee order among Tims guests, while the top cold beverage was the Iced Capp, which celebrated its 25th anniversary this year.
  • Tims launched Infusr energy beverages in July and the Blackberry Yuzu was the most popular flavour. Strawberry Watermelon was the top Quenchers cold beverage flavour.
  • Tims brought back Omelette Bites in January to give guests another delicious breakfast option and the top pick was the bacon and cheese flavour.
  • The Halloween Ghost Mug was the fastest selling Tims merchandise item of the year, both on TimShop.ca and in Tims restaurants.
  • Tims guests were incredibly supportive of all the Tim Hortons charitable programs, including the Special Olympics Donut, Smile Cookie, Camp Day, Orange Sprinkle Donut, and Holiday Smile Cookie, helped raise $44.1 million over the course of 2024.
  • Tims Rewards is one of the most popular loyalty programs in Canada.
  • The most popular Tims Delivery order of the year was for four coffees.

"2024 was a really special year for all of us at Tims as we celebrated the 60th anniversary of the brand and we'd like to thank our guests for making us a part of their lives day after day and year after year. I'd also like to thank Tims restaurant owners and their team members for being there for their guests every day and doing so much to support their communities," said Axel Schwan, president of Tim Hortons. "We have lots of exciting plans for 2025 and we can't wait to start revealing some fun surprises for guests in the weeks and months to come."

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