Product Extensions

SHINING STAR

In time for baseball season, Subway reintroduces the foot long SubDog along with online promotions and in-stadium activations.

Coors Light created this limited-edition can to celebrate their Toronto Tempo WNBA partnership.

How high-definition gummies, "discovery shoppers," and limited edition, licensed confectionery are reshaping the convenience store candy aisle.

With 45 distillers producing whisky in Alberta, most of which are small craft distillers, Service Alberta Minister Dale Nally says proposed legislation will boost local economy.

Guru has valued the case at $15 million, which it says is the amount Pepsi Bottling Group has derived from allegedly abusing its position.

Hershey Canada’s Sana Goguen breaks down the retail strategy behind the "I Love Reese’s Day" Circle K takeover and how high-visibility experiential marketing drives c-store sales.

Beverage industry veteran will oversee Celsius, Alani and Rockstar brands.