Loyalty Marketing

Want to run a more successful foodservice program?

At Leo’s Convenience in Grand Falls, NB, the Mars Play Your Part promotion just came to an end. Tania Bellefleur, the store’s manager, says she created in-store excitement around the promotion by engaging in conversation with customers, and ensuring the prepack was prominent and visible in store...

Devanshu Narang had been in Canada barely three months when he opened his Brucedale Esso convenience and gas location in 2009.

The OH HENRY! brand is the number-one selling hunger bar in Canada, and a new advertising campaign set to launch in Q3, 2013 will support this association and help bring awareness to the promotion...

After three years of promotional success, Caramilk Key to the Secret is back for 2013, and you can expect in-store sales to reflect the buzz surrounding this popular consumer promotion.

Consumers love supporting brands that support causes, and c-store customers are no different.

The big issue the Atlantic Convenience Stores Association (ACSA) is very concerned about is the tobacco tax increase in the Atlantic provinces. All four provincial governments announced in their budgets that they are increasing tobacco taxes...

For the fourth consecutive year, Excel WHITE has teamed up with the Canadian Breast Cancer Foundation to run its well-known consumer campaign, Chew Because You Care. C-store retailers can get involved with this important partnership by making room for the promotional prepack in store...