Marketing Tactics

Having 12 cases of mini eggs on hand sounds like the makings of a grandiose Easter hunt or the ultimate way to soothe a sweet tooth, but for Josie Rudderham, the confections have put her in quite the crunch.“We have joked about pouring them into a bathtub and doing a photo shoot because there is enough to do that, but really they are part of the cycle of investing in ingredients to make a lot of sales that didn't happen,” said Rudderham, the co-owner of Cake and Loaf in Hamilton, Ont.She spent the first months of the COVID-19 pandemic closing one of her two bakeries, taking on debt, laying off workers during the busy Easter season and offering curbside pickup, but the boxes remain.

With some adjustments, foods and beverages will remain at the centre of celebrations.

With the constant uncertainty and change that is prominent in a COVID-19 environment, it is vital that we look towards the face of this new reality and consider how we might adapt upcoming fall and winter celebrations.Undoubtedly, foods and beverages will remain at the centre of these celebrations, particularly during the upcoming treat-focused Halloween 2020 season and into the myriad of winter social occasions.

Deadline for entries is October 31, 2020.

Alessandro Natola is the new president of Ferrero Canada.

The Convenience Industry Council of Canada and its member partners raised more than $75,000 for Make-A-Wish Canada during National Convenience Week.

    OCTANE and Convenience Store News Canada are pleased to present Pump Chats, a new podcast hosted by Jennifer Stewart, CIPMA president and CEO.

If you took up vaping to avoid the taxes on cigarettes, your luck just ran out.A 20% tax on vaping products was a key feature of the Newfoundland and Labrador budget September 29, which aimed to focus as much as possible on community health and prevention.Vaping has so far escaped the province's sin tax net, even though research suggests the practice can present significant health risks, especially for teens and young adults.The province also added an extra 10 cents in taxes per gram of loose tobacco and five cents per cigarette.The budget also allocated $1.7 million for school initiatives, awareness campaigns and cessation programs to help reduce tobacco use and vaping.