Shopper Marketing / Engagement

Ditching ‘one-size-fits-all’ points systems is essential. Industry leaders are winning by leveraging data, gamification and exclusive services to build deeper, more meaningful engagement with customers.

As the definition of convenience shifts, c-stores of all sizes are meeting customers where they’re at—increasingly, it’s their front door.

With a focus on advanced hydration and functional ingredients that appeal to a wide audience beyond just athletes, sports drinks are booming, making convenience stores essential partners for continued growth.

Farm Boy also launches $20,000 grant program to support Ontario's youth.

Leaders from across Canada weigh in on the issues, trends and opportunities shaping their businesses and the channel.

Your signage is a direct reflection of your store's identity and offerings, and it must align with your brand image.

Protein-based snacks are growing more popular with health-conscious Canadians.

All proceeds collected will go to Special Olympics Canada.

Wax candy is making a comeback with a 108% growth in sales on Amazon for a wide range of products, two months after a 3.3x growth in social media conversations.