Built for operators, manufacturers, category managers and c-suite executives, this data-driven session delivers actionable intelligence to help businesses stay competitive, forecast more effectively and sharpen strategic plans in an increasingly unpredictable world.
Get ready for brand-new, never-before-released insights from the 2026 C-store IQ National Shopper Study—Canada’s only dedicated convenience and forecourt consumer research program. This year’s study uncovers the fast-shifting habits, expectations and motivations of shoppers across every generation, from Gen Z and Millennials to Gen X and Boomers.
With a focus on advanced hydration and functional ingredients that appeal to a wide audience beyond just athletes, sports drinks are booming, making convenience stores essential partners for continued growth.