To capture share and drive engagement in a price-sensitive market, data shows convenience and gas leaders must deploy a dual-track tech strategy that scales valuable app-based rewards for younger cohorts, while preserving connections that keep older customers coming back for more.
For distributors and c-store operators, the search for Canadian-made goods has intensified. While apps help identify Canadian goods, it can be difficult to determine "how Canadian" an item is.
The retailer, which also owns SportChek, Mark's and Party City, has been working with software giant Microsoft to develop Mosaic, a new customer intelligence platform.