Distributors are embracing tech innovations—from real-time inventory tracking to automated ordering systems—to deliver better service and build stronger relationships with convenience retailers.
CICC’s president Anne Kothawala opened the event by addressing the channel's challenges, growth and opportunities. Here is an excerpt from her welcome.
With more consumers seeking over-the-counter medications, it’s prime time for c-stores to stock products that help ease symptoms—from scratchy throats to headaches—and promote self-care year-round.
