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Marketing Tactics

  • Leading with resilience: An interview with PepsiCo Foods Canada president Cara Keating

    Keating is recognized for her efforts to champion and empower women, having recently delivered the keynote at the Star Women in Convenience Awards Celebration. She spoke about ‘Leading with resilience’—an apt topic for the times we’re in—and later took some time to answer questions about navigating change. 
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  • Mondelēz International acquires 'well-being' snacking company

    Mondelēz made a minority investment in Hu in  2019 through its innovations arm, SnackFutures.
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  • Tim Horton launches new dark roast as part of chain's plan to get back to basics

    Tim Hortons is hoping the third time's a charm as it rolls out its latest iteration of a dark roast coffee this week, a key part of the chain's back-to-basics plan that will focus on its core offerings of coffee, doughnuts and breakfast in 2021.
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  • Capitalize on key consumer moments

    There is a myriad of national or faux holidays occurring multiple times a month that present opportunities for convenience store retailers to leverage the occasion to increase sales and profits
  • Rabba’s new store will feature a menu developed with Paramount Fine Foods

    Rabba Kitchen by Paramount will feature the best of both brands, says Rabba Fine Foods president Rick Rabba Rabba Fine Foods and Middle Eastern restaurant chain Paramount Fine Foods are creating a bespoke prepared food offering for the grocery chain’s newest store in Toronto’s Regent Park neighbourhood, set to open next year.
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  • How to get customers to comply with COVID-19 safety measures

    Since spring 2020, the COVID-19 pandemic has changed the way most people live throughout the world and directly impacted retailers and the way they operate – especially those deemed essential, such as convenience stores.
  • OLG gives operators a major incentive to promote new Plinko game

    Retailers in Ontario will earn 30% sales commission for every pack of $5 Plinko tickets activated from January 4 to March 31, 2021. This is an increase of 22% over the regular commission of 8%.The Ontario Lottery and Gaming Corporation says the move is a way to "thank all our retailers and support you for your hard work through this challenging time due to the pandemic."It's also a strategy to drive customer awareness and sales growth of this new lottery game, which launches in the new year.Retailers will earn $105 per pack activated vs $28 based on regular commission of 8%: The promotion is slated to last three months.This fall, the Ontario Convenience Stores Association petitioned the provincial government to recognize and reward the key role that c-store operators play in driving revenue for the Ontario Lottery and Gaming Corporation by increasing lottery commissions across the board by 2%.As the cost of doing business for c-stores continues to increase—not to mention the added financial and related challenges brought on by the pandemic—the OCSA argues that this is an ideal opportunity for the province to support the channel and small business owners.  C-stores account for 76% of Ontario lottery sales for OLG.
  • Ure’s Country Kitchen: Rural charm with important ‘links’ to its community

    Harrow is a typical, small Ontario town, with just 3,000 residents.
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