Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. How can convenience retail sell this pivot?
Despite a government-commissioned study showing limited public support for private retail expansion, c-store owners and stakeholders point to Ontario’s success as proof that modernization could save rural businesses, improve customer choice.
Research indicates that convenience stores sell the most energy drinks, and women are an untapped market. Bloom Sparkling Energy aims to elevate the better-for-you beverage space with its female-led brand.
