Marketing Tactics

New bite-sized, unwrapped format.

Danone’s popular Greek-style yogurt will come in six different flavour options under the Okios Pro label.

Mini rice cake snacks are trending as a low-calorie snack, with conversations up 24% in the last three months and sales continuing to rise.

CSNC catches up with Reichenbach to talk tariffs, epiphanies at Burning Man, a sparkling new launch and collaborating with a Canadian baseball legend.

Amid ongoing tariff threats, retailers and companies take steps to turn lemons into lemonade, taking the opportunity to celebrate their Canadian-ness and educate consumers.

Several automakers made their return, but few major announcements at this year’s show.

Larger cookie part of an ever-expanding lineup of new and limited-time offered menu items being added by Tim Hortons over the year.

Canadians are looking for ways to support domestic businesses that could be hurt if tariffs come into play.