Marketing Tactics

George Anastasopoulos, an industry consultant and one of the Convenience U CARWACS Show educators, shares three tips on pricing and promotion from the trade show floor...

When Greg McCune’s constituents want to engage in discussion about city issues, they know exactly where to find him: in Sutherland’s Bakery, his local c-gas and foodservice site. The Enderby, BC city councillor says this post gives him the perfect opportunity to connect with his customers.

Want to boost sales in the shareable chocolate format? Here are three simple tips to get you started : Get the location right. Shareable chocolate SKUs should be found in-aisle, but bestsellers can be brought to the front to encourage trade-up...

The Mourelatos family is very proud of its Greek heritage and the myriad of fresh and packaged Mediterranean products on sale at its four Supermarché Mourelatos locations...

“Overall it’s been an extremely successful promotion. If it’s available again next year, I will, without a doubt, run it again,” says Shirley Estey, operator of Berry Mills Convenience...

The OH HENRY! Stick it to Hunger consumer promotion has been in Scott Atkinson’s Beaver Convenience in Courtenay, BC for a little over a month, and so far, the promotion is a big success...

Change is not only the one constant in life, but essential to running a successful business, according to Jasmin Faucher. “If you don’t change anything, nothing will change,” states the co-owner of Dépanneur Simone, a convenience store and gasoline station in Saint-Mathias-sur-Richelieu, south of Montreal.

It’s tough out there for c-store owners, but the issues that matter most in the industry are the exact ones being tackled by the OCSA. Here’s a breakdown of recent wins, files and developments from Ontario’s c-store association...