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Marketing Tactics

  • The Best True Story on Earth, and We’re In It!

    It’s a great feeling knowing you’re part of something bigger and with the 2014 Winter Olympics well underway, Team Canada and Team USA have a lot to be proud of! CC-Petro-Canada-OlympicsOur friends and colleagues to the north are racking up medals this week and thanks to the benevolence of the AIRserv/ Petro-Canada Tire Inflator Program, we helped them get there!
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  • Valet Car Wash Licensing agreements now available

    Valet Car Wash is pleased to announce they are now offering license agreements to both new operators looking to build car washes as well as experianced operators looking to refresh an existing location. Mike Black VP of licensing says Valet is looking to partner with privately owned car washes through license agreement as a way to extend its brand in an effort to build a chain of independent car washes that are the preferred place for consumers to wash their vehicles...
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  • WIN a Cadbury consumer prepack!

    "Like" Convenience Central on Facebook for your chance to WIN a Cadbury prepack!
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  • Build your social media community with these 4 tips

    Take the time to understand these social media platforms, and get comfortable using your computer or phone to connect with people.
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  • Show your Olympic Pride and Joy

    Find out how the Pride & Joy consumer promotion from Mondelēz Canada is building excitement and support for Team Canada!
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  • Terry Yaldo finds success with Nestle-NFL promotion

    Terry Yaldo, a Windsor, ON c-store owner, has been running the Nestle-NFL Get in the Game promotion since the fall, and so far, it’s been a hit with his football-loving customers.
  • GILBARCO VEEDER-ROOT ACQUIRES OUTCAST MEDIA

    GREENSBORO, N.C. – January 13, 2014 – Gilbarco Veeder-Root, the worldwide leader in retail petroleum technology, announced today that it has reached a definitive agreement to acquire Outcast Media, the fastest growing video network at the pump. Outcast will operate as the media business unit of Gilbarco, putting the combined company in a unique position to create the largest network of one-to-one TV experiences for the on-the-go consumer.
  • AIR-serv/Petro-Canada Tire Inflator Program supporting Canadian Olympic and Paralympic teams

    AIR-serv is the global leader in supplying tire inflators and self-serve auto vacuum equipment and services to the retail petroleum industry. AIR-serv currently services more than 80,000 retail petroleum stores across North America. AIR-serv has coast-to-coast service coverage in Canada...
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