Shopper Marketing / Engagement

Cadbury teams up with hockey stars Nazem Kadri and Marie-Philip Poulin, for a hockey-themed campaign that supports Food Banks Canada.

From advanced coatings to sensory enhancements, car wash operators are using new chemistry and technology to add value, improve results and elevate the customer experience.

Described as "the world's first gummy candy that pops," this treat invites candy-lovers to play with their food.

Research indicates that convenience stores sell the most energy drinks, and women are an untapped market. Bloom Sparkling Energy aims to elevate the better-for-you beverage space with its female-led brand.

Innovation and insatiable consumer demand for better-for-you options, bold flavours and blasts from the past are turning gummy candy into a grown-up, deliciously lucrative category.

Fun experience and flavour in one.

Empire Co. is starting to remove some signage meant to highlight Canadian products from its store shelves.

Two Canadian loyalty programs, Triangle Rewards and WestJet Rewards, have teamed up to introduce new ways for Canadians to earn more rewards at the pumps.