From muffins and cookies to seasonal treats, baked goods are proving to be a high-margin, impulse-driven category (especially when paired with a strong coffee program).
Retailer sees agentic AI shopping—where AI assists people in researching, comparing and buying products—as a natural evolution of how customers want to shop.
The companies aim to help brands reach more customers in high-traffic, high-frequency retail environments and give fuel retailers new revenue through digital advertising.
