Generate more sales with site level memberships for your car wash
Membership has its privileges, and your car wash can benefit by building customer loyalty through a site level membership.
A site level membership bundles together all the services a customer might find on your car wash site into a single membership. “We call it that because it’s a membership that encompasses your entire physical sites,” said Ron Carlson, co-founder of Dencar Technology. “If you have a self-service bay, throw in some activations per month in case your customer wants to do prep work or touch-ups. Include some uses of the vacuums, car mat cleaners, tire air, or dog washes if you have them.”
The idea is to not limit a member’s experience to just the main car wash bays. “A truly site level membership—one that incorporates a little of everything your property has to offer—makes for a happier customer,” said Carlson. “It sets you apart from your competition and leverages your full arsenal of services to the benefit of your overall business.”
Dencar manages site level memberships with a digital network built on three main parts: a site controller, individual activation modules, and related virtual pay stations. Think of a site controller as a hard drive or server with built-in digital networking capability. It is the system hub. Activation modules are attached to the existing equipment like vacuums, air compressors and connect to the hub.
Virtual pay stations are the customer-facing component, small versions of a payment kiosk that stick on existing equipment and enable members to either enter their membership code for redemption or purchase a membership for your location.
Owners and operators are given complete flexibility in how many “free” uses of each service they include with a monthly car wash membership. The result is a value-add for members that has set limits to help prevent abuse.
