Coldhaus Direct will support the Asahi Group Canada portfolio, helping grow retail distribution throughout convenience stores and gas stations across Ontario.
An official sponsor of FIFA World Cup 2026, Canada is the only global market to feature soccer stars on Lay's packaging, including two Canadian players.
Basic groceries such as bread, meat, cereal and produce are already tax-exempt. The budget bill would extend the exemption to snacks, soft drinks and prepared meals such as rotisserie chickens in grocery and convenience stores.