Marketing Tactics

BLACK FLY BEVERAGE CO.: Mike Pearce

"Before delisting a slow mover, try putting it in the fridge first. We've found that refrigeration can transform performance—especially for 12-packs."
STEAM WHISTLE/BEAU'S BREWING: Bromlyn Bethune

"When it comes to beer we're seeing a resurgence in premium beer growth: As consumers drink less, they are willing to trade up to a better beer."
WILD LOT FARM DISTILLERY: Ryan Fowler

"Create strong call outs for your local/craft sections, as this attribute becomes increasingly important and top of mind for shoppers."
MOLSON COORS CANADA: Patrick D’Anjou

"We’re seeing a clear trend toward premiumization—shoppers want to invest in quality, seeking out elevated experiences, whether that’s a smooth craft lager or a sophisticated hard seltzer."
ACE BEVERAGE GROUP: Ben Gallagher

"Summer 2025 is all about stock-up formats. Whether it's a cottage weekend, backyard barbecue, or park hang, shoppers are looking for larger pack sizes that are cold, convenient and ready to go."
Bubly crack a golden smile promotion

The popular bubly sparkling water is launching limited-time promotion to celebrate summer.
Tim Hortons announces Battle of the Donuts on National Donut Day

Contest offers Canadians a chance to win $10,000 and a trip to the Tims Test Kitchen.
Loblaw pulls Folgers coffee from shelves over 'unjustified' cost increases

Pricing dispute will have customers seeking elsewhere for their Folgers coffee fix.

BEVVY CANADA: Steve Zmudczynski