Marketing Tactics

Customers ordering delivery with DoorDash can now earn PC Optimum points on eligible orders of restaurant meals, weekly groceries.

Five-year collaboration to promote and support next generation of female racers.

Tap into seasonal success with data, trends and innovations from beverage alcohol leaders.

“Success this summer starts with the right inventory, and making sure it’s cold and ready to go: This is especially important leading into high-traffic weekends and holiday periods when demand surges."

"Before delisting a slow mover, try putting it in the fridge first. We've found that refrigeration can transform performance—especially for 12-packs."

"When it comes to beer we're seeing a resurgence in premium beer growth: As consumers drink less, they are willing to trade up to a better beer."

"Create strong call outs for your local/craft sections, as this attribute becomes increasingly important and top of mind for shoppers."

"We’re seeing a clear trend toward premiumization—shoppers want to invest in quality, seeking out elevated experiences, whether that’s a smooth craft lager or a sophisticated hard seltzer."