Marketing Tactics

Canada-wide initiative returns May 8–9, 2026 to support spinal cord research and promote road safety.

Two Canadian loyalty programs, Triangle Rewards and WestJet Rewards, have teamed up to introduce new ways for Canadians to earn more rewards at the pumps.

Tim Hortons and Ryan Reynolds' collaboration also features a lineup of four fundraising T-shirts designs that supports SickKids and Tims Camps.

Convenience stores can score big on game day cravings with themed snacks, and prepared food choices.

From no-and-low alcohol options to diet-friendly snacks, Technomic reveals the latest insights on how to expand offerings beyond basic staples.

Convenience shoppers continue to seek speed and ease, but they no longer accept a premium without justification.

The company says it aims to position its Ontario spring as a domestically sourced alternative in a $109-billion category often dominated by imported mineral waters.

The launch follows continued growth in RTD alcohol in convenience, particularly in single-serve formats featuring recognizable brands