Marketing Tactics

Mini rice cake snacks are trending as a low-calorie snack, with conversations up 24% in the last three months and sales continuing to rise.

CSNC catches up with Reichenbach to talk tariffs, epiphanies at Burning Man, a sparkling new launch and collaborating with a Canadian baseball legend.

Amid ongoing tariff threats, retailers and companies take steps to turn lemons into lemonade, taking the opportunity to celebrate their Canadian-ness and educate consumers.

Several automakers made their return, but few major announcements at this year’s show.

Larger cookie part of an ever-expanding lineup of new and limited-time offered menu items being added by Tim Hortons over the year.

Canadians are looking for ways to support domestic businesses that could be hurt if tariffs come into play.

Looming tariffs on American products force local retailers to begin flaunting Canadian-made goods.

Dinner included meals, snacks, essential products, and a message of care for those in need on game day and beyond.